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FOCAL SITES

How we work

We commit to a date, and we build to it.

We agree a scope, a price, and a launch date at the start — and then we organize everything around meeting it. This page is the whole method: how we plan the date, what we ask of you, and what happens if something moves. All of it, in the open.

If we're late anyway

You take 5% off your fee for every business day we're late, up to 25%. It's written into your contract before you sign.

We build it right the first time.

Every site still includes 30 days of defect cover, written into your contract. If something we built is broken, we fix it — free. That's the baseline we hold ourselves to, not an extra.

The process

Four phases. One date.

  1. 01

    Discovery

    One week · Free

    We learn your business, your customers, and exactly what the site has to do. You leave with three things: a written scope, a fixed price, and a launch date.

    Discovery is real work — the same scoping we'd do either way — and right now it costs you nothing. We're a new firm, and we'd rather earn the trust that lets us charge for it later than ask you to front it before you've seen how we work. Whether you go ahead or not, the scope document is yours to keep. We quote a date only after we understand what we're building, because that's the only kind of date worth committing to.

  2. 02

    Build

    The bulk of the timeline

    We build the site, and you watch it happen on a private link from day one — so you can steer while it still costs nothing to change course.

    You'll see real pages as they're made. If something's drifting from what you pictured, you'll know in week one, not at launch.

  3. 03

    Review

    5 business days

    You have the finished site for 5 business days. Go through it properly. Tell us what's wrong.

    This is the round for fixes — things that don't match the agreed scope. New ideas are welcome too; those become a written change order with their own date, so the original date stays honest.

  4. 04

    Launch

    On the date

    The site goes live on the date we agreed at the end of discovery.

    If you've given us access to your domain, we handle the switch the same day. That's the whole promise, kept.

The terms

A date only works if we both keep it.

We put our delay terms here, in plain sight, because a commitment you can read up front is the only kind that means anything. Here's exactly what each of us is responsible for.

What we do

  • Give you a fixed price and a date at the end of discovery
  • Show you the work as it happens, on a private link
  • Tell you the same day if anything threatens the date
  • Deliver on the date — or cut your fee
  • Stay engaged after launch — security updates, monitoring, and support for the changes you ask for

What we need from you

  • Your content and photos by day 3
  • One person who can make decisions
  • A reply to each review within 48 hours

If your side slips

We hold your slot for 3 business days. After that we have to move the team to another project, and your new date depends on when we can get them back. Either way, we tell you the same day it happens — not at the deadline.

If you change the scope

Any change becomes a written change order with a new date, agreed before we start it. Nothing changes the timeline without you signing off on the new one first.

If we're late anyway

You take 5% off your fee for every business day we're late, up to 25%. It's written into your contract before you sign.

That's the whole list. Technical complexity isn't on it, because solving that is our job — it's what you're paying for. We can't promise the world never intervenes; people get sick, life happens. What we promise is this: everything within our control, we treat as our responsibility, and we don't commit to a date we don't believe we can meet.

Pricing

You'll know your exact number in a week.

You'll know your exact number at the end of discovery. We don't publish prices before then, because an honest quote needs a real scope — and you'll have both in a week. We'd rather quote you accurately than quickly.

Ready when you are.

Start with a free discovery week. Fixed scope, fixed price, a date — and no obligation past it.