Writing

Notes on building things that ship.

What we've learned about delivering on a date, what makes a website fast, and how to get a project off to a start that holds. Just the writing — and subscribers hear about any promo or benefit first.

A healthy potted plant on a windowsill in soft daylight.

Working togetherAugust 6, 20262 min read

A website isn't finished when it launches

Launch feels like the finish line, but it's a milestone, not the last step. Software, browsers, and security standards keep moving — and periodic maintenance keeps a website secure, compatible, and aligned with your current needs.

Hands using a laptop keyboard against a soft, plain background.

Working togetherAugust 3, 20263 min read

What "accessible" means, and why it's good business

"Accessible" sounds like a technical checkbox ticked near the end. It's simpler than that: an accessible site is one more people can actually use — which is the whole point of having one.

A single key resting on a plain, light-coloured surface

Working togetherJuly 30, 20262 min read

Who actually owns your website?

Most business owners assume they own their website. Then something goes wrong and it turns out "owning" a site is several things, not one — and you can hold some without the others.

Working togetherJuly 27, 20263 min read

What to get in order before you commission a website

The quality of a website project is decided, to a surprising degree, before any design begins. None of the preparation requires expertise — and all of it saves you time, money, and a familiar kind of frustration.